Top 5 Social Apps on Android in the Middle East: Q1 2022 Performance

In Q1 2022, the top social apps on the Android platform in the Middle East demonstrated diverse performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at the data provided by Sensor Tower.

TikTok saw a notable increase in both revenue and active users throughout the quarter. Weekly revenue started at approximately $1.4M and peaked at around $1.9M by the week of March 21. Downloads also showed a general upward trend, starting at 132K in late December and reaching 188K by mid-March. Active users fluctuated slightly but remained strong, maintaining numbers around 18M.

Facebook experienced steady performance with slight fluctuations. Weekly revenue ranged between $17K to $25K, while downloads varied from 98K to 140K. Active users remained consistent, starting at 18.9M and slightly increasing to 19.1M by the end of March.

Instagram, while having a lower revenue compared to other apps, maintained a steady download rate. Weekly downloads ranged from 93K to 158K, and active users hovered around 17.8M to 17.9M throughout the quarter. Revenue saw minimal changes, peaking at $144 in mid-February.

Likee - Short Video Community showed significant growth in revenue, with a notable increase from $227K at the start of January to $612K by the end of March. Downloads remained relatively stable, ranging from 75K to 92K. Active users also showed growth, starting at 1.5M and peaking at 1.6M.

TikTok Lite - Save Data maintained a consistent download rate, with numbers ranging from 73K to 91K. Active users showed a slight increase from 987K in late December to around 1M by the end of March.

For more in-depth insights and data, visit Sensor Tower.